2026 Midterm Elections
Every price is a policy
Art Direction
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Challenge
Young people care about the issues shaping their lives, but voting can still feel distant and disconnected from everyday life.
How can we make voting feel relevant, personal, and worth paying attention to?
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Idea
Politics can feel abstract. Prices don’t.
Cost of living is already one of the most immediate concerns for young people: 64% of Americans ages 18–34 named cost of living or inflation among their top three issues in CIRCLE’s post-2024 election research.
Every purchase became an opportunity to reveal the policies connected to everyday life.
Every price has a policy behind it.
2026 Midterm Elections
Every price is a policy
Woojung Lee, Beomjun Kim, Yujung Son & Daeun Kim
Art Direction
The Challenge
People have grown numb to traditional climate messaging. The statistics, images, and warnings about climate change have become background noise, familiar yet easy to ignore.
Patagonia needed a new way to break through the apathy and reconnect people emotionally to the Earth’s suffering.
The Idea
When we personify pain, we empathize. By framing climate change as symptoms of menopause, a universally human and deeply emotional experience, we make the crisis relatable. It’s not just scientific fact anymore; it’s someone we love, mother [nature], finally speaking up.