NotHangover by NotCo
The Quiet Campaign
Art Direction / Copy Writing
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Challenge
To help NotCo launch their new product, NotHangover, a probiotic shot that helps mitigate the effects of alcohol, the day after (aka hangover). How can we break down this good news to people?
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Idea
Shhhh…...
People are sensitive to light and sound when they are hungover. The 'Quiet Campaign' runs in the mornings after popular drinking nights, promoting the NotHangover with a gentle and quiet voice, free from noise overload.
01.
RADIO SPOT ON SPOTIFY
As of 2024, Spotify has 675 million monthly active users, with 412 million users utilizing the platform without a premium account.
This means those 412 million users can hear this good news quietly, shhhhh
NotHangover by NotCo
The Quiet Campaign
Art Direction / Copy Writing
02.
Through this collaboration, a designated Hangover Cab will be soundproofed, super dark, lined with pillows, and supplied with Advil, ginger ale, & water. The cherry on top will be a sample of NotHangover for the next time riders want to party like there's no tomorrow.
03.
TRANSIT OOH EXECUTION
This Quiet campaign continues in transit to deliver the good news quietly, but still eye-catching with familiar emojis.
"A thin line between" A little probiotic bottle of NotHangover, telling people your next day could be different with NotHangover.
