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Good Spread
Good Things Come in Pairs
Woojung Lee & Chloe Lim
My role: Art Director & Copy Writer
The Challenge
The challenge is to build brand awareness and clearly communicate our brand's identity as the top choice for consumers who seek high-quality peanut butter while making a positive impact with their purchase.
The Insight
The idea began with the main ingredient of peanut butter. The curiosity sparked by "Why are there two peanuts in one shell?" led to a simple yet impactful idea: "Good things come in pairs."
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