Coca-Cola
The Inspire Campaign
Woojung Lee, Amanda Krähe & Brooke Healey
My role: Art Director
The Challenge
Coca-Cola has long been a beloved beverage, known for bringing people together through iconic campaigns like "Hilltop" in 1971 and "Share a Coke" in 2011. But in 2024, the question remains: how can we continue to connect people from all around the world in new and meaningful ways?
The Idea
No matter where we come from or what language we speak, we all share universal emotions that allow us to empathize and connect with one another.
Imagine sharing this Coke bottle with your coworkers at the end of the year.
"It's not about me, it's about a team that came together to make something greater than the sum of its parts."
↑ A message from Malawi shared in New York City, USA
Inspiring messages shared by people worldwide on X in various languages. These messages are translated into the language of each country and featured on CocaCola bottles and billboards as part of their inspire campaign.
↓ The same message from Malawi shared in Seoul, South Korea
